{"id":21999,"date":"2025-03-13T14:07:13","date_gmt":"2025-03-13T13:07:13","guid":{"rendered":"https:\/\/gebruederthonetvienna.com\/mundo-gtv\/manifiesto-de-marca\/"},"modified":"2025-10-22T14:39:11","modified_gmt":"2025-10-22T12:39:11","slug":"manifiesto-de-marca","status":"publish","type":"page","link":"https:\/\/gebruederthonetvienna.com\/es\/mundo-gtv\/manifiesto-de-marca\/","title":{"rendered":"Manifiesto de Marca"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-page-hero has-base-background-color has-background is-layout-constrained wp-container-core-group-is-layout-c42ca0b5 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)\">\n<div style=\"height:var(--wp--preset--spacing--112)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-work-sans-font-family has-20-font-size\" style=\"line-height:1.1;text-transform:uppercase\">Brand manifesto<\/h4>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-58-font-size\" style=\"margin-top:var(--wp--preset--spacing--8);margin-bottom:var(--wp--preset--spacing--8)\"><em>Born<\/em> in Vienna.<br\/>Made in <em>Italy<\/em>.<br\/><em>Designed<\/em> around the world.<\/h1>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a44f8eda wp-block-buttons-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--24)\"><\/div>\n\n\n\n<div style=\"height:69px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-container-core-group-is-layout-c42ca0b5 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)\">\n<p class=\"has-text-align-left\" style=\"font-style:normal;font-weight:300\">Cada palabra refleja una parte fundamental de nuestra esencia: nuestro origen hist\u00f3rico, la excelencia artesanal y nuestra visi\u00f3n global. No es simplemente un eslogan, sino un viaje que atraviesa el tiempo, las culturas y las tradiciones, para contar la historia de una marca que nace en un rinc\u00f3n de Europa, se expresa en otro y se proyecta hacia el mundo entero. Cada uno de nuestros productos es s\u00edmbolo de esta fusi\u00f3n, que une pasado y futuro, artesan\u00eda y dise\u00f1o contempor\u00e1neo, lo local y lo global.  <br\/><br\/><\/p>\n<\/div>\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile is-image-fill-element is-style-content-teaser has-light-grey-background-color has-background\" id=\"designer\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/gebruederthonetvienna.com\/wp-content\/uploads\/2025\/10\/Michael-Thonet-1953-1024x576.jpg\" alt=\"\" class=\"wp-image-44526 size-full\" style=\"object-position:50% 50%\" srcset=\"https:\/\/gebruederthonetvienna.com\/wp-content\/uploads\/2025\/10\/Michael-Thonet-1953-1024x576.jpg 1024w, https:\/\/gebruederthonetvienna.com\/wp-content\/uploads\/2025\/10\/Michael-Thonet-1953-300x169.jpg 300w, https:\/\/gebruederthonetvienna.com\/wp-content\/uploads\/2025\/10\/Michael-Thonet-1953-768x432.jpg 768w, https:\/\/gebruederthonetvienna.com\/wp-content\/uploads\/2025\/10\/Michael-Thonet-1953-1536x864.jpg 1536w, https:\/\/gebruederthonetvienna.com\/wp-content\/uploads\/2025\/10\/Michael-Thonet-1953.jpg 1612w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-caa2d89a wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<h3 class=\"wp-block-heading has-work-sans-font-family has-16-font-size\" style=\"text-transform:uppercase\">our heritage<\/h3>\n\n\n\n<h2 class=\"wp-block-heading has-work-sans-font-family has-28-font-size\" style=\"text-transform:uppercase\">born in vienna<\/h2>\n\n\n\n<p class=\"has-20-font-size\" style=\"font-style:normal;font-weight:300\">La tradici\u00f3n vienesa, impregnada de arte e ingenio, es nuestra base, un legado que nos acompa\u00f1a en cada creaci\u00f3n. Pero no nos detenemos ah\u00ed: nuestro saber hacer artesanal nunca es est\u00e1tico; evoluciona y se renueva para contar nuevas historias. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/gebruederthonetvienna.com\/es\/mundo-gtv\/heritage\/\">nuestros or\u00edgenes<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-embed-aspect-16-9 wp-has-aspect-ratio wp-container-content-49d53c9b\"><\/div>\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-embed-aspect-16-9 wp-has-aspect-ratio wp-container-content-49d53c9b\"><\/div>\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-container-core-group-is-layout-c42ca0b5 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)\">\n<h3 class=\"wp-block-heading has-work-sans-font-family has-16-font-size\" style=\"text-transform:uppercase\">LA PRODUCCI\u00d3N<\/h3>\n\n\n\n<p class=\"has-28-font-size\" style=\"font-style:normal;font-weight:300\">MADE IN ITALY<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-left\" style=\"font-style:normal;font-weight:300\">El encuentro perfecto entre nuestro legado y la maestr\u00eda artesanal italiana. En Italia, donde el dise\u00f1o es un arte cotidiano, cada uno de nuestros productos nace de la uni\u00f3n entre materiales nobles y la habilidad artesanal que define una calidad atemporal. Aqu\u00ed, la belleza se mezcla con la funcionalidad, creando piezas ic\u00f3nicas y duraderas, destinadas a perdurar.  <\/p>\n<\/div>\n\n<div style=\"height:101px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-cover alignfull has-custom-content-position is-position-top-left is-style-hero-teaser-boxed has-aspect-ratio has-aspect-ratio-2-1\" data-aspect-ratio=\"2:1\"><video class=\"wp-block-cover__video-background intrinsic-ignore\" autoplay muted loop playsinline src=\"https:\/\/gebruederthonetvienna.com\/wp-content\/uploads\/2025\/03\/armonia-del-legno.mp4\" data-object-fit=\"cover\"><\/video><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim wp-block-cover__gradient-background has-background-gradient has-diagonal-fade-gradient-background\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<div class=\"wp-block-group alignfull is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-12dd3699 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left has-work-sans-font-family has-38-font-size\" style=\"text-transform:uppercase\">la armon\u00eda de la madera<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/gebruederthonetvienna.com\/es\/mundo-gtv\/la-curvatura-de-la-madera\/\">descubre el arte de la madera doblada<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div style=\"height:127px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-media-text alignfull has-media-on-the-right is-stacked-on-mobile is-image-fill-element is-style-content-teaser has-light-grey-background-color has-background\" id=\"designer\"><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-caa2d89a wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<h3 class=\"wp-block-heading has-work-sans-font-family has-16-font-size\" style=\"text-transform:uppercase\">NUESTROS DISE\u00d1ADORES<\/h3>\n\n\n\n<h2 class=\"wp-block-heading has-work-sans-font-family has-28-font-size\" style=\"text-transform:uppercase\">DESIGNED AROUND THE WORLD<\/h2>\n\n\n\n<p class=\"has-20-font-size\" style=\"font-style:normal;font-weight:300\">Colaboramos con algunos de los m\u00e1s grandes maestros del dise\u00f1o contempor\u00e1neo, procedentes de culturas y trayectorias diversas, para reinterpretar nuestro legado con una mirada siempre nueva. Cada pieza es el resultado de un di\u00e1logo entre pasado y futuro, entre la artesan\u00eda y la innovaci\u00f3n est\u00e9tica, dando lugar a colecciones que se integran de forma natural en contextos internacionales. Un relato que sigue evolucionando, sin perder nunca su identidad.  <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/gebruederthonetvienna.com\/wp-content\/uploads\/2025\/04\/Designers2-724x1024.png\" alt=\"\" class=\"wp-image-21176 size-full\" style=\"object-position:50% 50%\" srcset=\"https:\/\/gebruederthonetvienna.com\/wp-content\/uploads\/2025\/04\/Designers2-724x1024.png 724w, https:\/\/gebruederthonetvienna.com\/wp-content\/uploads\/2025\/04\/Designers2-212x300.png 212w, https:\/\/gebruederthonetvienna.com\/wp-content\/uploads\/2025\/04\/Designers2-768x1086.png 768w, https:\/\/gebruederthonetvienna.com\/wp-content\/uploads\/2025\/04\/Designers2-1086x1536.png 1086w, https:\/\/gebruederthonetvienna.com\/wp-content\/uploads\/2025\/04\/Designers2.png 1414w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure><\/div>\n\n<div style=\"height:180px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group alignwide is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-3f2d17a9 wp-block-group-is-layout-flex\" style=\"margin-top:0;margin-bottom:0\">\n<h3 class=\"wp-block-heading has-text-align-center has-work-sans-font-family has-28-font-size\"><strong>TAMBI\u00c9N TE PUEDE INTERESAR<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-group alignwide is-style-mobile-single-col is-style-pagine-correlate is-layout-grid wp-container-core-group-is-layout-0af59e79 wp-block-group-is-layout-grid\" style=\"margin-top:0;margin-bottom:0;padding-right:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group is-style-default wp-container-content-a56e390f is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-ba62253d wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"850\" src=\"https:\/\/gebruederthonetvienna.com\/wp-content\/themes\/gtv-theme\/assets\/img\/patterns\/mondo-heritage.webp\" alt=\"\" class=\"wp-image-212\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-work-sans-font-family has-28-font-size\" style=\"text-transform:uppercase\"><a href=\"https:\/\/gebruederthonetvienna.com\/es\/mundo-gtv\/heritage\/\">Herencia<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-container-content-a56e390f is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-ba62253d wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"850\" src=\"https:\/\/gebruederthonetvienna.com\/wp-content\/themes\/gtv-theme\/assets\/img\/patterns\/mondo-curvatura.webp\" alt=\"\" class=\"wp-image-209\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-work-sans-font-family has-28-font-size\" style=\"text-transform:uppercase\"><a href=\"https:\/\/gebruederthonetvienna.com\/es\/mundo-gtv\/la-curvatura-de-la-madera\/\">La curvatura de la madera<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-container-content-a56e390f is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-ba62253d wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"850\" src=\"https:\/\/gebruederthonetvienna.com\/wp-content\/themes\/gtv-theme\/assets\/img\/patterns\/mondo-sostenibilita.webp\" alt=\"\" class=\"wp-image-214\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-work-sans-font-family has-28-font-size\" style=\"text-transform:uppercase\"><a href=\"https:\/\/gebruederthonetvienna.com\/es\/mundo-gtv\/sostenibilidad\/\">la sostenibilidad<\/a><\/h4>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:10rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-breadcrumbs is-layout-constrained wp-block-group-is-layout-constrained\"><span><span><a href=\"https:\/\/gebruederthonetvienna.com\/es\/\">Home<\/a><\/span><\/span>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brand manifesto Born in Vienna.Made in Italy.Designed around the world. Cada palabra refleja una parte fundamental de nuestra esencia: nuestro origen hist\u00f3rico, la excelencia artesanal y nuestra visi\u00f3n global. No es simplemente un eslogan, sino un viaje que atraviesa el tiempo, las culturas y las tradiciones, para contar la historia de una marca que nace [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":21859,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-21999","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Manifiesto de Marca - GTV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gebruederthonetvienna.com\/es\/mundo-gtv\/manifiesto-de-marca\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Manifiesto de Marca - GTV\" \/>\n<meta property=\"og:description\" content=\"Brand manifesto Born in Vienna.Made in Italy.Designed around the world. 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