{"id":21289,"date":"2025-03-13T14:07:23","date_gmt":"2025-03-13T13:07:23","guid":{"rendered":"https:\/\/gebruederthonetvienna.com\/the-gtv-world\/heritage\/"},"modified":"2025-10-23T13:52:01","modified_gmt":"2025-10-23T11:52:01","slug":"heritage","status":"publish","type":"page","link":"https:\/\/gebruederthonetvienna.com\/en\/the-gtv-world\/heritage\/","title":{"rendered":"Heritage"},"content":{"rendered":"\n
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The Origins of “Gebr\u00fcder Thonet”<\/h2>\n<\/div>\n\n
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Michael Thonet (1796\u20131871) and his five sons were the most successful furniture manufacturers of the industrial era. Invited by Austrian Chancellor Metternich, who had seen his products at the Koblenz Society of Friends of the Arts Exhibition, to develop his patent in Austria, in 1842 Michael Thonet left Boppard, Germany, to settle in Vienna, where in 1853 he founded the company “Gebr\u00fcder Thonet” involving his five sons. <\/p>\n<\/div>\n<\/div>\n\n

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Innovation and Industrial Success<\/h2>\n<\/div>\n\n
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In the capital of the Austro-Hungarian Empire, Michael Thonet transitioned from the technique of glued laminated wood to that of steam-bent solid wood, an industrial chemical and mechanical process. Thanks to this innovation, he began producing wooden furniture, offering a collection of elegant yet rational forms, with a process that allowed for mass production. Additionally, a distribution and sales system capable of penetrating any market was immediately established.\u200b During this period, products like the “No.1” chair were created, designed for the famous Schwarzenberg Palace in Vienna, considered the “typical” Thonet chair, from which countless models, including the “No.14” chair, later derived.\u200b<\/p>\n<\/div>\n\n

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N. 1 – Michael Thonet, 1850<\/figcaption><\/figure>\n\n\n\n
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N. 14 – Michael Thonet, 1860<\/figcaption><\/figure>\n<\/figure>\n\n
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Expansion and Transformation<\/h2>\n<\/div>\n\n
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High-level technological and production knowledge, product distribution, and company reputation led the most important Viennese architects to design new products. Otto Wagner commissioned furnishings for the Postsparkasse, Adolf Loos designed the chair for the Caf\u00e9 Museum and wrote in 1895: “When I was in America, I realized that the Thonet chair is the most modern there is.” <\/p>\n<\/div>\n\n

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Rita Hayworth and Gene Kelly (Ned Scott\/John Kobal Foundation\/Getty Images)<\/figcaption><\/figure>\n\n\n\n
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Le Corbusier (Wolfgang Kuhn\/United Archives via Getty Images)<\/figcaption><\/figure>\n\n\n\n
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Winston Churchill (CPT TANNER – No 2 Army Film and \/AFP\/Getty Images)<\/figcaption><\/figure>\n<\/figure>\n\n
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In 1911, the Gebr\u00fcder Thonet catalog listed 980 different models. At the end of World War II, independent production units emerged in various countries, developing different enterprises. In Austria, the homeland of Gebr\u00fcder Thonet, the business was reestablished by some descendants of Michael Thonet, including his great-grandson Fritz Jakob Thonet and his children Evamarie Thonet and Richard Thonet. After the war, they had to start from scratch, with little more than passion and knowledge of furniture.\u200b The activity resumed in Vienna at one of the old Gebr\u00fcder Thonet warehouses. Starting in 1948, Fritz Jakob, Richard, and Evamarie rented a factory in Rohrau, Styria, before establishing their production site in Friedberg in 1962.\u200b In 1976, the company changed its name to Gebr\u00fcder Thonet Vienna.\u200b<\/p>\n<\/div>\n\n\n\n

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Gebr\u00fcder Thonet Vienna Today: Tradition and Innovation<\/h2>\n<\/div>\n\n
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Recently, Gebr\u00fcder Thonet Vienna GmbH (GTV) has developed its activity between tradition and innovation, continuity and renewal, creating a structured production program that primarily aims to recover, in the form of reissues, a series of historical objects created by Gebr\u00fcder Thonet.\u200bGTV embodies contemporary furnishing, combining tradition and innovation. Advanced techniques, innovative materials, and sophisticated design characterize its projects, balancing classic reissues and new solutions. Icons like the No.14 chair, with over 50 million units produced, continue to inspire. GTV looks to the future, reinterpreting the past to create current and versatile collections.\u200b <\/p>\n<\/div>\n\n

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The GTV “Coin”<\/h2>\n\n\n\n

The intrinsic value, both material and immaterial, of the GTV collection is expressed in the Wiener GTV Design trademark, engraved on a coin embedded in the structure of each piece: a precious detail that certifies authenticity, originality, and quality in a stable balance between industry and high craftsmanship. This exclusive detail is inspired by the coin bearing the brand’s effigy that was historically used internally at Thonet production sites across Europe.\u200b <\/p>\n<\/div>\n<\/div><\/div>\n\n

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YOU MAY ALSO BE INTERESTED IN<\/h3>\n\n\n\n
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Brand Manifesto<\/a><\/h4>\n<\/div>\n\n\n\n
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Wood bending<\/a><\/h4>\n<\/div>\n\n\n\n
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sostenibilit\u00e0<\/a><\/h4>\n<\/div>\n<\/div>\n<\/div>\n\n
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Home<\/a><\/span><\/span>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The Origins of “Gebr\u00fcder Thonet” Michael Thonet (1796\u20131871) and his five sons were the most successful furniture manufacturers of the industrial era. Invited by Austrian Chancellor Metternich, who had seen his products at the Koblenz Society of Friends of the Arts Exhibition, to develop his patent in Austria, in 1842 Michael Thonet left Boppard, Germany, […]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":21150,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-21289","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nHeritage - GTV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gebruederthonetvienna.com\/en\/the-gtv-world\/heritage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heritage - GTV\" \/>\n<meta property=\"og:description\" content=\"The Origins of “Gebr\u00fcder Thonet” Michael Thonet (1796\u20131871) and his five sons were the most successful furniture manufacturers of the industrial era. 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