{"id":8577,"date":"2025-03-21T05:28:47","date_gmt":"2025-03-21T04:28:47","guid":{"rendered":"https:\/\/gebruederthonetvienna.com\/\/designers\/adolf-loos-5\/"},"modified":"2025-03-21T05:29:06","modified_gmt":"2025-03-21T04:29:06","slug":"adolf-loos-5","status":"publish","type":"designer","link":"https:\/\/gebruederthonetvienna.com\/de\/designers\/adolf-loos-5\/","title":{"rendered":"Adolf Loos"},"content":{"rendered":"<p><strong>Adolf Loos<\/strong> (Br\u00fcnn 1870 \u2013 Kalksburg, Wien, 1933) war Architekt und ein bedeutender Vertreter der Neuorientierung der Architektur, in der auf jeden unn\u00f6tigen Formalismus verzichtet wurde.<\/p>\n<p>Im deutlichen Gegensatz zum Wiener Eklektizismus und vor allem zur Secession verzichtete seine Architektur auf jeden ornamentalen \u00dcberbau und die Formen mussten auf m\u00f6glichst direkte Art den Erwartungen und den Bed\u00fcrfnissen des Menschen entsprechen.<\/p>\n<p>In seiner Schriften veranschaulichte er seine Aversion gegen jede Art von Ornamenten und seine Theorie, gem\u00e4\u00df der die N\u00fctzlichkeit der Herstellung von einfachen und funktionellen Gegenst\u00e4nden bevorzugt wird. Loos gilt als einer der Begr\u00fcnder des europ\u00e4ischen Rationalismus und im Allgemeinen auch des modernen Architekturgeschmacks.<\/p>\n","protected":false},"featured_media":42783,"template":"","class_list":["post-8577","designer","type-designer","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adolf Loos - GTV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gebruederthonetvienna.com\/de\/designers\/adolf-loos-5\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adolf Loos - GTV\" \/>\n<meta property=\"og:description\" content=\"Adolf Loos (Br\u00fcnn 1870 \u2013 Kalksburg, Wien, 1933) war Architekt und ein bedeutender Vertreter der Neuorientierung der Architektur, in der auf jeden unn\u00f6tigen Formalismus verzichtet wurde. Im deutlichen Gegensatz zum Wiener Eklektizismus und vor allem zur Secession verzichtete seine Architektur auf jeden ornamentalen \u00dcberbau und die Formen mussten auf m\u00f6glichst direkte Art den Erwartungen und [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gebruederthonetvienna.com\/de\/designers\/adolf-loos-5\/\" \/>\n<meta property=\"og:site_name\" content=\"GTV\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-21T04:29:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gebruederthonetvienna.com\/wp-content\/uploads\/2025\/03\/AdolfLoos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"355\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gebruederthonetvienna.com\/de\/designers\/adolf-loos-5\/\",\"url\":\"https:\/\/gebruederthonetvienna.com\/de\/designers\/adolf-loos-5\/\",\"name\":\"Adolf Loos - GTV\",\"isPartOf\":{\"@id\":\"https:\/\/gebruederthonetvienna.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gebruederthonetvienna.com\/de\/designers\/adolf-loos-5\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gebruederthonetvienna.com\/de\/designers\/adolf-loos-5\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gebruederthonetvienna.com\/wp-content\/uploads\/2025\/03\/Adolf-Loos.png\",\"datePublished\":\"2025-03-21T04:28:47+00:00\",\"dateModified\":\"2025-03-21T04:29:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/gebruederthonetvienna.com\/de\/designers\/adolf-loos-5\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gebruederthonetvienna.com\/de\/designers\/adolf-loos-5\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/gebruederthonetvienna.com\/de\/designers\/adolf-loos-5\/#primaryimage\",\"url\":\"https:\/\/gebruederthonetvienna.com\/wp-content\/uploads\/2025\/03\/Adolf-Loos.png\",\"contentUrl\":\"https:\/\/gebruederthonetvienna.com\/wp-content\/uploads\/2025\/03\/Adolf-Loos.png\",\"width\":920,\"height\":1200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gebruederthonetvienna.com\/de\/designers\/adolf-loos-5\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/gebruederthonetvienna.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Adolf Loos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gebruederthonetvienna.com\/de\/#website\",\"url\":\"https:\/\/gebruederthonetvienna.com\/de\/\",\"name\":\"GTV\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/gebruederthonetvienna.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gebruederthonetvienna.com\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gebruederthonetvienna.com\/de\/#organization\",\"name\":\"GTV\",\"url\":\"https:\/\/gebruederthonetvienna.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/gebruederthonetvienna.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gebruederthonetvienna.com\/wp-content\/uploads\/2025\/03\/logo-black.webp\",\"contentUrl\":\"https:\/\/gebruederthonetvienna.com\/wp-content\/uploads\/2025\/03\/logo-black.webp\",\"width\":418,\"height\":343,\"caption\":\"GTV\"},\"image\":{\"@id\":\"https:\/\/gebruederthonetvienna.com\/de\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Adolf Loos - GTV","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gebruederthonetvienna.com\/de\/designers\/adolf-loos-5\/","og_locale":"de_DE","og_type":"article","og_title":"Adolf Loos - GTV","og_description":"Adolf Loos (Br\u00fcnn 1870 \u2013 Kalksburg, Wien, 1933) war Architekt und ein bedeutender Vertreter der Neuorientierung der Architektur, in der auf jeden unn\u00f6tigen Formalismus verzichtet wurde. Im deutlichen Gegensatz zum Wiener Eklektizismus und vor allem zur Secession verzichtete seine Architektur auf jeden ornamentalen \u00dcberbau und die Formen mussten auf m\u00f6glichst direkte Art den Erwartungen und [&hellip;]","og_url":"https:\/\/gebruederthonetvienna.com\/de\/designers\/adolf-loos-5\/","og_site_name":"GTV","article_modified_time":"2025-03-21T04:29:06+00:00","og_image":[{"width":500,"height":355,"url":"https:\/\/gebruederthonetvienna.com\/wp-content\/uploads\/2025\/03\/AdolfLoos.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/gebruederthonetvienna.com\/de\/designers\/adolf-loos-5\/","url":"https:\/\/gebruederthonetvienna.com\/de\/designers\/adolf-loos-5\/","name":"Adolf Loos - GTV","isPartOf":{"@id":"https:\/\/gebruederthonetvienna.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gebruederthonetvienna.com\/de\/designers\/adolf-loos-5\/#primaryimage"},"image":{"@id":"https:\/\/gebruederthonetvienna.com\/de\/designers\/adolf-loos-5\/#primaryimage"},"thumbnailUrl":"https:\/\/gebruederthonetvienna.com\/wp-content\/uploads\/2025\/03\/Adolf-Loos.png","datePublished":"2025-03-21T04:28:47+00:00","dateModified":"2025-03-21T04:29:06+00:00","breadcrumb":{"@id":"https:\/\/gebruederthonetvienna.com\/de\/designers\/adolf-loos-5\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gebruederthonetvienna.com\/de\/designers\/adolf-loos-5\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/gebruederthonetvienna.com\/de\/designers\/adolf-loos-5\/#primaryimage","url":"https:\/\/gebruederthonetvienna.com\/wp-content\/uploads\/2025\/03\/Adolf-Loos.png","contentUrl":"https:\/\/gebruederthonetvienna.com\/wp-content\/uploads\/2025\/03\/Adolf-Loos.png","width":920,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/gebruederthonetvienna.com\/de\/designers\/adolf-loos-5\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gebruederthonetvienna.com\/de\/"},{"@type":"ListItem","position":2,"name":"Adolf Loos"}]},{"@type":"WebSite","@id":"https:\/\/gebruederthonetvienna.com\/de\/#website","url":"https:\/\/gebruederthonetvienna.com\/de\/","name":"GTV","description":"","publisher":{"@id":"https:\/\/gebruederthonetvienna.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gebruederthonetvienna.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/gebruederthonetvienna.com\/de\/#organization","name":"GTV","url":"https:\/\/gebruederthonetvienna.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/gebruederthonetvienna.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/gebruederthonetvienna.com\/wp-content\/uploads\/2025\/03\/logo-black.webp","contentUrl":"https:\/\/gebruederthonetvienna.com\/wp-content\/uploads\/2025\/03\/logo-black.webp","width":418,"height":343,"caption":"GTV"},"image":{"@id":"https:\/\/gebruederthonetvienna.com\/de\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/gebruederthonetvienna.com\/de\/wp-json\/wp\/v2\/designer\/8577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gebruederthonetvienna.com\/de\/wp-json\/wp\/v2\/designer"}],"about":[{"href":"https:\/\/gebruederthonetvienna.com\/de\/wp-json\/wp\/v2\/types\/designer"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gebruederthonetvienna.com\/de\/wp-json\/wp\/v2\/media\/42783"}],"wp:attachment":[{"href":"https:\/\/gebruederthonetvienna.com\/de\/wp-json\/wp\/v2\/media?parent=8577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}